It all started somewhere between a presentation for a client and a dinner on a rooftop.

We are Inginur and Oana, two women who work in sales, the financial field, always on the road.

Mornings start in heels, days are filled with meetings that drag on, and evenings often end at events we can't say "no" to.

In the midst of this chaos, we found ourselves asking the same question, over and over again:

Why is it so hard to find the perfect white shirt?

We wanted structure, but without rigidity. Style, but without extra effort.

A shirt that looks impeccable at 9 a.m. and feels just as appropriate at midnight.

So we stopped settling for half measures and started building.

This is how our brand was born: a carefully selected collection of white shirts, created for women whose days don't have a pause button.

The 9AM collection is precise, curvy and powerful – designed for intense mornings and busy schedules.

The Midnight collection is refined, fluid and effortlessly cool – perfect for transitioning from the boardroom to a low-key after-hours.

Two collections. One essential.

Created for women who do it all.