It all started somewhere between a client pitch and a rooftop dinner.

We’re Inginur and Oana, two women working in finance sales, constantly on the go. Mornings start in heels, days fill with meetings that run over, and evenings often end at events we can’t say no to. Somewhere in the chaos, we found ourselves asking the same question over and over: why is it so hard to find the perfect white shirt?

We wanted structure without stiffness. Style without the extra effort. A shirt that could hold its own at 9AM and still feel right at midnight.

So we stopped settling and started building.

That’s how our brand was born: a curated collection of white shirts, designed for women whose days don’t come with a pause button.

The 9AM Edition is crisp, tailored, and powerful, made for high-stakes mornings and full calendars.
The Midnight Edition is sleek, refined, and effortlessly cool, designed to take you from boardroom to after-hours with ease.

Two collections. One essential.

Built for women who do it all.